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Skyline with Churches |
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Georgian Cross |
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With Dean Dr Boris Lezhava |
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Kotler's famous Marketing book Translated in Georgian by Boris Lezhava |
Dean Boris Lezhava produced the Georgian-English dictionary of marketing terms through a process that took him over two years and involved focused groups, consultation with Georgian language experts and coming up with Georgian words matching closest to the essence of the marketing terms. This project was completed by him while he was working on his PhD. After completing the dictionary, he started working on the translation of Philip Kotler's famous Marketing book and translated it into Georgian and in doing so developed and substituted many of the business cases in the book with Georgian case studies including that of Caucasus University. His argument was that cultural differences necessitate that even marketing cases should highlight cultural insights and traditional values.
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English-Georgian Dictionary of Marketing Terms |
This is how painstakingly Georgians are tyring to preserve their language like all other developed countries such as France, Sweden, Germany and even less developed countries like Iran. This puts Pakistanis to shame with their mastery of English they could have done this a long time ago. There already existed the example of Osmania University, Hyderabad Deccan that had translated text books into Urdu even before the partition but then that tradition was allowed to die down as the brown sahibs with their slave mentality took control of our culture in Pakistan. The result of this control over the last 67 years has resulted in Urdu and all "other" regional languages now fighting a loosing battle for their survival. People have been predicting that Urdu ka jananza hay zara shaan say niklae!
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With CU's President, Dr Kakha Shengelia |
As a president elect of IAU which is an association of thousands of universities worldwide, he would be assuming the responsibility in 2015. He is also the author of History of Georgia, published by Caucasus University Press, 2011. As vice mayor of Tbilisi, some years ago, his responsibilities included developing the building control laws (more on this later) and also managing a budget of $1.2bn. The previous government, of which he was a part, takes the credit for eliminating the corruption from some major government departments in 3 months; a case study that one must learn from as corruption in Georgia at that time was even more than the astronomical levels prevalent in Russia before Putin. Georgian government took the bold decision to overnight fire all the employees of Police and Tax departments and replace them with new recruits untainted by the previous culture. Now these departments in Georgia are corruption free to a great extent with courteous people everywhere. This could be seen on the roads where people are observing the rules, whether the police is visible or not. I noticed that on roads where there is no physical barrier between the coming or goings lane except the divider line, but yet people drive for hundreds of meters to find a U turning lane and from there they make the U-turn. I saw the gentle manner in which the police was guiding and helping the drivers who were impeding the free flow of traffic. I also noticed the courtesy and accommodating mannerism of those at the immigration and the VAT return counters.
Can we apply the same model in Pakistan? May be we can not fire all the Police and Tax employees, but we can probably shunt them out to an inconsequential place where there is no public dealing. The old employees can bide their time in that shunting yard till they retire or opt out. In the mean time the newly inducted employees are allowed to take over the departments that deal with public and develop a new culture. Overall this may be less expensive, than the hemorrhage that the corruption is daily inflicting on us.
I found Dr Shengelia and other senior management of the university as dedicated and patriotic Georgians, and traditionalists who love their culture and way of life, and would like to further develop their country. I was eager to see the family collection of Dr Shengelia consisting of over 40,000 books with some rare antique collection of books including calligraphic Quranic manuscripts dating from 14th century. Unfortunately, however, the collection was in the country side and was packed in crates as the building housing it was undergoing renovation.
Dr Shengelia had deep appreciation about the conflicts of the region and understanding about their historical dimensions. He was really inquisitive about our conflicts in Kashmir and with India and I found myself groping with my facts in discussion with him. We discussed ideas related to some joint study to find parallels between Georgian conflicts with regional powers like Russia and Turkey and Pakistani conflicts with regional powers like India and to derive some paradigms for conflicts resolution. He had deep association with poetry such as that of Omar Khayyam and we enjoyed a few Rubaiyat together. These are the dedicated people whose idea of the pinnacle of education is not to settle in some privileged first world country, but to develop their own country to a level that they aspire for. It was intriguing to learn about Dr Shengelia's interest in Omar Khayyam and his Rubaiyat's and his knowledge of history and cultures of Persia, Turkish, Ukraine and Russia. May be Omar Khayyam was driving his ambition to delegate the affairs of the university in a few years, and his yearning to retire before 50 and to settle down to a simple life in his ancestral home in the country side along with his family:
A Book of Verses underneath the Bough,
A Jug of Wine, a Loaf of Bread--and Thou
Beside me singing in the Wilderness--
Oh, Wilderness were Paradise enow!
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Maintaining the Traditional Architecture. Renovation of an old buildings alongside a renovated building. |
Coming out from the yoke of USSR about 25 years ago and now daily being threatened by invasion from Russia, and having already lost Ossetia and Abkhazia to the Russians, Georgians are troubled and groping for outside help. But, while this politics is being played at the governmental level, city governments are busy making the lives of people smooth and in consonance with Georgian traditions and history. This is evident by the infrastructure, building control laws, land acquisition laws and business practices.
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Main Tblisi Theatre: Under Renovation |
Preservation of Georgian language, tradition and culture for them is no impediment to progress and development. Language barrier is also not in any way decreasing the tourism and people visiting Georgia. In fact, it has become an added attraction because Tbilisi promises to be a city which is not just a replica of a US downtown, displaying the same brands, same stores, and the same fast food joints that you would find anywhere else. Although many of these stores and brands are here but they are promoting themselves in Georgian language logos. The signboards are all of standard small sizes highlighting the architecture more than the commercial offerings. Here you can find the cultural tastes and traditions which give a refreshing look to those visiting a new city.
Our subservience to English in Pakistan seems to be the outcome of the slave mentality that we inherited in just one century of British hegemony, whereas centuries of domination by foreign powers were not able to make the Georgians feel this inferiority complex regarding their ancestral language. British did a really superb brain washing job in creating this clique of elitist brown sahibs whereever they went who despite the fact that the British have been gone for over half a century, are still more loyal than the king. This phenomenon is often described as a chimera of post-colonial independence, which is nothing more than an extension of colonialism and continuation of subjugation under a fancy name that hides the reality. Brown Sahib was a class that look and acted like the Gora Sahib. However, lately their ranks have been strengthened by the emergence of a new elite class from an unsuspected quarter, a religious elite that also wants to shed off the language and culture.
The adoption of English at the expense of mother tongue is now being spearheaded by none other than the burgeoning elite class of practising religious Muslims. Their mad rush towards capitalism is evident from their subservience to the culture of branded products and branded shopping centers and services. This "conversion" to capitalism is now being exploited by the upscale "Islamic" branding of products such as clothes and perfumes, commodities such as honey and natural products, and services such as banking and schools. These "Islamic" brands are over priced and could only be affordable to the rich, creating consumerism pressures on the middle and lower classes. The outcome of this would be an Islamic identity which is associated more with the elite class and not any more with the common people; middle and lower classes. The lower classes may never be able to afford these upscale and overpriced "Islamic" name brands. The "alim" educated class so produced from these English+Arabic only branded Islamic schools would have a greater association and affilitation to the elites than with their ability to communicate and interact with the common people, cutting this vital link for the first time in Islamic history. [More on this in later post]
See Also:
- Most Effective Way of Cutting a Nation from its History - Imposing a Foreign Language
- How Language Acquisition is Made Difficult for Children: Eight Lessons from an Urdu Acquisition Case Study
- Capitalist Transactions Replacing Traditions and Values from Istanbul to Makkah
- Georgia - Lesson in Preserving Language, Religion and Culture
- How Language Acquisition is Made Difficult for Children: Eight Lessons from an Urdu Acquisition Case Study
- TED Talk: Suzanne Talhouk: Don't kill your language and your nation
Mr Fahad Mughal wrote a comment on my facebook page:
ReplyDeleteThats very true, But a question comes always in my mind, What is our Language? Urdu? or any other provincial language? What is our culture?
Is it because Urdu became the national language of Pakistan but we actually had several different languages and cultures living under the same boundary? none of them actually accepted Urdu?
Don't think in terms of national language or Urdu or other language controversies. Think only in terms of your "mother tongue". There is "mother tongue" and then there is "Other Tongue". My post is only about preservation of traditions in the "mother tongue" whatever it is. If one's mother tongue is other than Urdu, then one should be a staunch defender and promoter of that language. As you could see in this post, I was appreciating Georgians (and others) in preserving their language. I would equally support and defend the right of anyone else to preserve one's language. Our insistence on Urdu or English has complicated the matter. If Bengalis want to study in Bangla, they should be encouraged. If Sindhis want to study and preserve Sindhi, then they must also be encouraged. If Punjabis want to study and preserve Punjabi, then they must also be encouraged. Same with any other language.
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